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วันศุกร์ที่ 14 กันยายน พ.ศ. 2555

Sign


sign is a representation of an object that implies a connection between itself and its object. A natural sign bears a causal relation to its object—for instance, thunder is a sign of storm. A conventional sign signifies by agreement, as a full stop signifies the end of a sentence. (This is in contrast to asymbol which stands for another thing, as a flag may be a symbol of a nation).
Door sign
The way a sign signifies is called semiosis which is a topic of semiotics and philosophy of language.
How a sign is perceived depends upon what is intended or expressed in the semiotic relationship of:
  • Signification
  • Significance (i.e. meaning)
  • Importance
Thus, for example, people may speak of the significance of events, the signification of characters, the meaning of sentences, or the import of a communication. Different ways of relating signs to their objects are called modes of signification.
Uses of conventional signs are varied. Usually the goal is to elicit a response or simply inform. That can be achieved by marking something, displaying a message (i.e. a notice), drawing attention or presenting evidence of an underlying cause (for instance, medical symptoms signify a disease), performing a bodily gesture, etc.

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